So you want to create testimonial videos in Kenya and you don’t know what content to include in the video to make it impactful to your potential client. With our experience of creating testimonial videos in Kenya, both for ourselves and for our clients, here are 10 questions to ask for the perfect customer testimonial.
Make sure you read all the way to the end of this article to learn what content to include in your testimonial videos.
Tip: Before we get started, it’s important to note that it’s always best to send your customers these questions in advance so that they can practice their responses in good time, and feel more comfortable in front of the camera.
1. Who are you and what does your company do?
2. What problems did you face before working with us or rather using our product or/ and service?
3. What did you choose our product/service/company?
4. What made our product/service/company a good fit for you?
5. Specifically, what was the best thing about our product or service?
6. How do you use our product or service?
7. How was our product or service better than other ones you’ve tried?
8. What results did you achieve by using our product or service?
9. Would you recommend us to others? (why?)
10. Is there anything else you’d like to add?
Note: You can use all 10 question and customize them according to your needs.
Your client will likely give you alot of great feedback on camera, but you don’t have to use all of the content you film (as you’ll likely be cutting the video down in post-production).
In conclusion, there’s no denying the impact of creating testimonials for customers in Kenya. Just by asking your best customers to review your products, service, or company in a video testimonial you can create a form of social proof that potential customers in Kenya/ East Africa or in other parts of the Africa are actually looking for.