So you want to create a customer testimonial video in Kenya. There are a few thing to consider. Read this article up to the end, to have a clear understanding of how to create a successful customer testimonial video. You can also read about the importance of having a testimonial video for you business in Kenya on our blog.
Generally, to create the perfect customer testimonial video in Kenya, you need to consider a few things:
1. Which client to include in your customer testimonial video for you Kenyan business?
All your clients are important for your business but the most important thing to consider when selecting which client to include in your testimonial video is one that your company has helped in the growth of their business. This is important because that particular client will have a great testimonial to share that will make your business look credible to your current or future clients.
2. Which video production company in Kenya to hire to create your customer testimonial video?
This is usually a tough task because there are many video production companies in Kenya to choose from. Some are good and reliable and others are not reliable.
Lens Afrik Group Limited has create multiple testimonial videos for various clients. If you are considering creating a testimonial video get in touch with us, we would love to help you out.
3. Which location to consider when shooting the video ?
After you have selected the clients that will be featured in your testimonial video and contracted a video production company in Kenya or East Africa, you will need to find a place where you can shoot the interviews from.
There are a few options to consider:
a. You can film at the client office
This will help you to place your subject in an environment that show the clear context of the video.
b. You can shoot the interviews at your offices
If the client facility is not an option you can opt to film at your offices, then film the relevant illustration videos at a later time when the client scape is availble.
c. You can rent a studio space
Renting out a studio allows you to have control over alot f aspects of filmmaking such as controlled lighting, sound, setup and many more.
d. If all the above are not an option due to the unavailability of the client, you can schedule a video call and record your interview remotely. For this to be executed well, you need to make sure the video production company you are hiring has relevant experience using technology that can produced great quality content.
4. And lastly, what do you want your client to mention in the customer testimonial video.
Having great looking video without a well crafted story is pointless. That is why you will need to put together a list of question to ask your selected clients so that they may express the right content that will help you create trust and confidence in your future and current client thus increase client conversion and sales.
Read more about out article on 10 questions to ask for the perfect customer testimonial video
We hope this article was helpful in having a clear picture of what you need to consider when creating a customer testimonial video for your business in Kenya.
