Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you clearly know your stuff, that matters little to consumers – they want proof that you’re the real deal. So the importance of testimonials cannot be overstated.
People trust what a customer says about a business more than what the business says about itself.
This shows how powerful a customer testimonials video is when it comes to boosting credibility. Not yet sold on the importance of testimonials? Let us convince you with our top reasons for making testimonials a major part of your marketing strategy for your Kenya/East Africa company.
- They build trust and credibility
Reputation is everything in business. Which company are you more likely to go for, the one with no reviews or the one with hundreds of positive reviews?
According to BigCommerce, 72% of consumers say positive reviews and testimonials make them trust a business more and 88% of consumers trust online reviews as much as personal recommendations. That’s a huge amount of credibility you can leverage with some well-executed testimonials from genuine customers
- They provide social proof
Have you ever bought a product because a celebrity endorsed it? Or eaten at a restaurant because your friends and family swear by it?(we’ve all been there)? That’s social proof. It’s a simple case of “if it’s alright for them, it’s alright for me.”
If used correctly this can be a very effective sales tactic.
- They show how a problems can be solved
A brilliant testimonial can illustrate how you were able to solve a recurring challenge for your customers.
By combining the power of video demonstrations with testimonials from genuine users, you’re ticking all the right boxes for customer engagement.
- They humanise your brand
It’s well worth the effort when you consider many small businesses in Kenya/East Africa don’t take advantage of this opportunity.
- They increase conversions
It’s easier than you think to get those testimonials too. All you need to do is write a follow up email/call/message and ask for a review.
